Lingerie brand Fleur du Mal has created a new range in partnership with Marilyn’s estate, Forbes reports.
“The whole concept for the collaboration with Marilyn Monroe came about through one of founder Jennifer Zuccarini’s friends who worked with ABG, who owns the license. ‘We were really inspired to explore this idea, it was very different for us as a collaboration,’ shares Zuccarini. ‘We referenced some of her most iconic looks but imagined in our Fleur aesthetic. You might not recognise the reference immediately, but we tried to capture her essence in every piece.’
When she inquired with Monroe’s estate about using some of Bert Stern’s imagery for the collection, they said they didn’t have access to it, so she decided to reach out directly to Stern’s estate. ‘We connected with Shannah Laumeister Stern who was Bert Stern’s late wife and runs his estate. She loved the idea and agreed to collaborate and let us use 2 of his iconic images from The Last Sitting. We actually shot the campaign at Stern’s former home and studio in Sag Harbor. It was really special.’
‘The cutout dress was really inspired by the dress Marilyn wore in Some Like It Hot. I never really looked at the details, which were quite risqué, especially for the times,’ shares Zuccarini. ‘There was a real cutout on the backside of Marilyn’s dress, sheer cups with a beading detail that looked like pasties, and a heart-shaped cutout on the butt. When we started doing the research, I didn’t notice these details from watching the movie. Rather, I caught them while looking at the still photography.'”
The Marilyn Report 
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