Following recent projects with KISS and Moda Brush, Marilyn’s estate has partnered with another US beauty brand. Wet n Wild is a cruelty-free range: and their Marilyn Monroe Collection includes eyeliner, mascara and shadow; blush, powder, and highlighter; plus lip-liner, gloss and balm.
Presented with images of Marilyn by photographer Milton Greene, these products can be purchased in small sets for $9.99 each; and a bumper PR Box is available for $79.99.
However, the PR Box features a fake quote – Marilyn never said ‘imperfection is beauty’…
Here’s an unbiased review on vlogger Emily Noel’s YouTube channel, Beauty Broadcast…
And finally, a word from French fansite Crazy for Marilyn on the current marketing blitz from Authentic Brands Group (ABG), the licensing company that now owns the majority of Marilyn’s estate – and the merchandising venturea that have put her back on Forbes’ annual Richest Dead Celebrities list…
“I remember the speech from the company that bought the rights to Marilyn’s image: ‘we want quality products, in line with who Marilyn was.’ In recent years, the collaborations have been fruitful but far from being of ‘quality’ and especially in relation to Marilyn … Of course, Marilyn wore makeup but I believe that all the stars and others did it and still do it! So, apart from putting photos of Marilyn (and always the same ones) on these products, what is the link with Marilyn?”
The Marilyn Report 
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