Day-Glo, the fluorescent paint that seems to glow in daylight, was invented by two teenage brothers in their mother’s kitchen in California, and became part of the psychedelic art movement in the late 1960s. Published in 1969, The Day-Glo Designers Guide includes a special feature, ‘The Marilyn Monroe Trip,’ in which photographer Bert Stern reworked some of his Vogue shots of Marilyn, taken during her final summer in 1962. “I have never been entirely satisfied with them,” he admitted. “Because of photography’s technical limitations, they never quite communicated the dazzling image of Marilyn that existed in my mind’s eye at the time I photographed her.” Over twelve pages, he showed how a combination of serigraphy (silk screen painting) with Day-Glo ink could transform these images. Stern continued reinventing his images of Marilyn, later using digital technology.
This unique publication has now been reprinted in full on the Flashbak photo blog.