“One of Monroe’s early hits was the musical comedy Gentlemen Prefer Blondes. She played a dumb blonde gold digger named Lorelei, a showgirl sailing to France to marry a wealthy man. ‘I can be smart when it’s important. But most men don’t like it,’ she says in the film, a line Monroe insisted on using.
Monroe had no control over casting while under contract with 20th Century Fox. The studios had a stranglehold on the industry. This was also a time when very few women were producing, writing or directing. In the mid-1950s, only 5% of US movie writers were female, according to a study by Luis Amaral of Northwestern University.
Despite the lack of female representation, Monroe found power by adding complexity to these simple characters. ‘It was crucial in the evolution of Marilyn’s career and star persona because Lorelei is the dumb blonde who’s not as dumb as you think she is,’ said Sarah Churchwell (author of The Many Lives of Marilyn Monroe.)
Monroe played into assumptions to catapult herself into stardom. ‘If you are able to not only be in on the joke but to control it, that to me is the mark of a genius,’ said actress Amber Tamblyn. Monroe starred in several big hits in 1953, including How to Marry a Millionaire, where again she played a dumb blonde. The movie earned Fox $15 million, equivalent to $150 million today.
After being asked to play another pretty one-note leading role in the musical comedy, The Girl in Pink Tights, Monroe was fed up. She literally labeled it ‘trash’ and handed it back to the head of the studio, Darryl Zanuck, according to biographer Cindy De La Hoz-Sipala. She also learned that her costar in the film, Frank Sinatra, would earn $5,000 a week, while she made only $1,500 … ‘She was the main attraction,’ said actress Mira Sorvino. ‘I mean, she was the reason that people flocked to the theater. So, it was insane that she wasn’t given a much more powerful position in terms of salary.’
‘For anyone who thinks Monroe was a perpetual victim, she walked off the set of Pink Tights. Enough said,’ said Molly Haskell, author and film critic. The film was never made, and the studio changed Monroe’s contract, giving her a raise for future roles.
In 1954, Monroe filmed the most famous moment of her career: when her dress blows up over a subway grate. The scene is featured in The Seven Year Itch, which was a huge hit at the box office. She was at the pinnacle of her success but was still being typecast. So, she left Hollywood.
Breaking her contract with Fox, she went to New York and launched her own film company, Marilyn Monroe Productions. She also took classes at the Actors Studio … Within a year, Fox conceded and offered Monroe a new contract – giving her a higher salary, director approval and the freedom to make films through her own production company. ‘She got everything she wanted, everything, which was unheard of in 1955,’ said Amy Greene, Monroe’s friend, who was with her when she received the news.
Monroe’s first film under her new contract was Bus Stop. This was her opportunity to show off her acting chops. ‘We can see that Marilyn Monroe’s physicality is being treated differently from earlier movies,’ said Jeanine Basinger, a professor in film studies at Wesleyan University. ‘There’s a different quality to it. It’s more realistic. It’s less voyeuristic.’
Monroe’s next move was to produce the film, The Prince and the Showgirl with her production company. ‘The Prince and the Showgirl was going to finally demonstrate everything that she had been fighting for a decade, that she was going to get all of that credibility that she wanted,’ said Churchwell.
‘People who worked with her spoke about these smart notes she would give after watching the [footage], where she said very specific things that she was not happy with and why,’ said Alicia Malone, host on Turner Classic Movies. ‘They were emblematic of a woman who knew her craft and knew exactly what she wanted and exactly what she needed.’
‘She was finding her power,’ said photographer Nancy Lee Andrews. ‘Becoming Marilyn is not a tragedy. It’s a triumph.'”