Remembering Marilyn’s Holsten Pils Moment

Today on the More About Advertising website, a look back at the 1987 British TV ad for Holsten Pils lager, featuring a scene from Some Like It Hot, in which Griff Rhys Jones replaced Tony Curtis, with Monroe impersonator Kay Kent stepping in as a body double (although Marilyn’s original footage is maintained.)

“Gold Greenlees Trott’s star burned brightly in the 1980/90s before it tried to be a stock market darling too. It eventually became part of Omnicom’s TBWA in London, as did just about every other agency in town. One of the best efforts from Dave Trott’s table of bolshie youngsters was Holsten Pils, a clever spin on the Steve Martin movie Dead Men Don’t Wear Plaid, featuring comedian Griff Rhys Jones intercut with old movie star footage. Possibly the evergreen Rhys Jones’ best performance. Some were directed by the late Graham Rose, whose last major outing was the Gio Compario series for GoCompare.com.”