Marilyn to ‘Mark-It Smart’ in 2021

Marilyn-themed slot machines are already a familiar sight in casinos and amusement arcades (see here.) And as License Global reports, a new partnership between Authentic Brands Group – the current owners of Marilyn’s estate – and Mark-It Smart, a leading incentive merchandiser and gift supplier to the gaming industry, will be launched in 2021. The Marilyn Monroe collection will include bedding, handbags, luxury towels and beauty accessories, and merchandise will be gifted to casino patrons when they come into select locations to play.