Marilyn’s Estate Partners With IGT in Lottery Deal

Authentic Brands Group (ABG), the licensing brand and owner of Marilyn’s estate, has partnered with International Game Technology (IGT) in a multi-year deal to create and distribute Marilyn-themed omnichannel lottery games, including instant tickets, draw-based games, mobile and interactive games, YogoNet reports.

Personally, I’m not too happy to see Marilyn’s image being associated with gambling, which can lead to addiction – but this follows ABG’s past ventures into slot machineslotto cards and gaming accessories.