Authentic Brands Group (ABG), the licensing company and owner of Marilyn’s estate, has teamed up with California brand The Laundry Room for a new clothing range, WWD reports.
“The Laundry Room, a Los Angeles-based leisure brand known for its loungewear, will launch The Laundry Room x Marilyn Monroe collection series. The first series will be available to purchase on November 19.
The collection, titled ‘I Am Marilyn,’ includes co-branded art on trendy oversize T-shirts, French terry jumpers and relaxed jogger sweat sets, all sized as unisex. The leisurewear pieces feature Marilyn Monroe Estate photo archives, the icon’s signature, and some of her famous quotes, such as ‘The happiest time of my life is now.’
The collection also features Marilyn A-Z, a personalized style for every letter in the English alphabet inspired by Milton H. Greene’s famous 1955 photograph of Monroe wearing a red cashmere sweater.
‘Marilyn Monroe embodies the spirit of The Laundry Room: classic, forward-thinking and rebellious,’ said Joseph Pauline, co-founder and chief brand officer of The Laundry Room … The collection, which is assembled in China and finished in California, retails from $49 for a T-shirt to $158 for a varsity jacket. It will be available for purchase in department stores in 2022, but Pauline said he couldn’t reveal which ones yet.”
UPDATE: The Laundry Room’s Marilyn Collection is now live – see here…