Authentic Brands Group (ABG), the owners of Marilyn’s estate, has launched new products with two companies favoured by the lady herself.
Marilyn’s Blancpain watch, which she wore to a court appearance in 1952, was sold for $225,000 at Julien’s Auctions in 2016 – and was the centrepiece of Marilyn Monroe: Timeless Elegance, a 2019 exhibition at the Swiss watch-maker’s flagship store on Fifth Avenue in Manhattan.
And now, Blancpain has unveiled the Ladybird Tribute Marilyn, blending vintage glamour with 21st century mechanics.
MARILYN WORE A BLANCPAIN
Seven watches. Seven colors. Seven letters.
M – A – R – I – L – Y – N.
On the centennial of Marilyn Monroe’s birth, June 1, 2026, Blancpain unveils the Ladybird Tribute: a capsule collection of seven unique pieces, directly reinterpreted from the Blancpain jewelry watch once worn by the Hollywood icon and acquired by the Maison in 2016.
Each unique piece bears one letter of the name MARILYN — M, A, R, I, L, Y, N — individually engraved on the case back, transforming this capsule collection into a deeply personal tribute. Each of the seven creations is mounted on a double-wrap calf strap, available in one of seven exclusive colours developed by Pantone to mark the 100th anniversary of Marilyn Monroe’s birth and inspired by her visual universe:
‘M’: Peach Bud — a rose nude
‘A’: High Risk Red — an intense Hollywood red
‘R’: Black Beauty — a deep, rich black
‘I’: Star White — a brilliant satin white
‘L’: Hot Pink — a vibrant, bold pink
‘Y’: Golden Touch — a golden champagne
‘N’: Dynasty Pink — a blush pink with satin shimmer
While Marilyn may have owned just a few precious jewels, champagne was a regular indulgence. Piper Heidsieck – the French company that previously collaborated with ABG on their 2024 ‘Twist the Script‘ campaign – has released a Limited-Edition Marilyn Monroe Cuvée (with a 1953 photo by Frank Powolny featured on the label.)
“The Marilyn Monroe limited-edition release includes 750ml bottles featuring a striking portrait of Monroe, created in partnership with her estate, reflecting her enduring influence and connection to Piper-Heidsieck. The label, in the House’s signature red, features a vibrant contemporary portrait of the star, while her hot-stamped signature adds a refined, collectible touch. The result balances modernity, glamour, and legacy; true to the spirit of the Maison.
A past example of her connection to the Maison: in the 1950s, the House created Marilyn’s personal silver-plated ice buckets engraved with Monroe’s name and New York address — a tribute to her appreciation of Piper-Heidsieck.
The House has also collaborated with artist Russell Young on a series of 12 charity bottles first unveiled at Art Miami in December 2025. Featuring his signature diamond dust technique and a custom pink hue, the collector’s edition magnums and jeroboams transform each bottle into coveted works of art. Proceeds in the U.S. support philanthropic organisations such as The Art of Elysium and Film at Lincoln Centre, reinforcing the House’s commitment to pairing artistic expression with cultural impact.”
– Via PR Newswire
The Marilyn Report 